Case study
From brief to launch, in the words of the team that worked on it.
The brief
Fruta makes cold-pressed fruit snacks for busy families. The packaging had to stand out on crowded shelves and survive a lunch box.
What we did
Bright, flavor-coded pouches with big type, plus a one-page launch website with stockists and recipes.
The result
Fruta secured three national retail partners within a year of launch.
