Case study
From brief to launch, in the words of the team that worked on it.
The brief
Loop Labs was building an app to help friends plan and split group trips. The prototype worked, but nobody understood it.
What we did
Two rounds of user interviews, new flows for planning and splitting costs, and a design system the team could build from.
The result
Task completion in testing rose from 54 to 91 percent, and the app launched on time.
