Kōji sell single-use sachets that sit in a bowl on a counter, not on a shelf. The old pack was designed to be seen from two metres away and looked clinical in the hand.

We designed it at arm's length instead, and let the material do the work.

Sachet — the mark at the size it is printed.

Detail — foil against matte, which is the whole system.

‘It looks like something you would keep on the table.’

Kōji, Founder

The making

One brush mark, one flavour colour, matte foil on the black and gloss on the colour. The mark is drawn once and scaled; nothing is redrawn per flavour.