The agency's monthly audit ran to 90 pages. Clients read the first three.
Reports people act on
They replaced the PDF with a ranked backlog of the ten fixes that mattered most, each with an owner and an expected impact.
What changed
Clients shipped twice as many recommendations, and conversations moved from explaining findings to planning releases.
Takeaways
Rank, trim and assign. Every item in a report should earn its place by what it changes.
